Makro On-Air
MAKRO On-Air is a new channel created especially to communicate with customers whilst in store. Advertising via MAKRO On-Air gives you the opportunity to reach the customers at the point of purchase, across all MAKRO sites either simultaneously or by individual location The new look channel provides an engaging method to communicate your brand or product message across the MAKRO estate.
Benefits of Advertising on MAKRO On-Air
“75% of buying decisions are made at the point of purchase” POPAI UK
MAKRO On-Air has an advantage over traditional media as it is able to directly target the consumer and affect their buying decisions there and then used in conjunction with traditional media MAKRO On-Air improves the impact of your campaign.
“An increase of more than 10% uplift in sales has been proven on previous MAKRO FM campaigns” Makro
MAKRO On-Air advertising and sponsorship triggers impulse buying and is able to significantly enhance traditional point-of-sale and above-the-line campaigns. Using EPOS data to track the uplift of product sales before and after the campaign ends MAKRO On-Air advertising can be measured.
For more information please contact Diane at Imagesound on 01246 572990 or email diane.whalley@imagesound.co.uk
