Makro FM Radio

Engage, entertain and entice the in store audience!
Makro FM is a unique in store radio service created especially for Makro and our customers. Advertising on Makro FM will give you a unique opportunity to talk to all our customers at the point of purchase, across all Makro stores simultaneously.

Benefits of Advertising on Makro FM
Research from POPAI, ‘The Point of Presence Advertising Association’ has shown that 75% of buying decisions are made in-store. Therefore in-store radio has an advantage over traditional media as it is able to directly target the consumer and affect their buying decisions there and then.

Increasing Sales
In-store radio advertising and sponsorship triggers impulse buying and is able to significantly enhance traditional point-of-sale and above-the-line campaigns. In-store radio can be measured using EPOS data to track the uplift of product sales before and after the campaign ends. Previous research conducted into Makro FM campaigns found an average of more than 10% uplift in sales.

Opportunities for Suppliers
A dedicated team works with Makro and their suppliers to provide advertising and sponsorship opportunities on Makro FM.

Why use Makro FM?
Reach your customer at the point of purchase
Reach your Makro Mail promotion
Create brand awareness
Educate your customer with details of your new product

Who is Headland Media
Headland Media produce Makro FM
We have been providing dedicated in store radio services for over 30 years
We guarantee talented scriptwriters and engaging voiceovers
We provide a flexible and professional service

Call us now for further information
BOOKING HOTLINE:
0113 233 7814
makrofm@headlandmedia.com